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KEYNESIAN AGGREGATE SUPPLY CURVE: A modification of the standard aggregate supply curve used in the aggregate market (or AD-AD) analysis to reflect the basic assumptions of Keynesian economics. The Keynesian aggregate supply curve contains either two or three segments. The strict Keynesian aggregate supply curve contains two segments, a vertical classical range and a horizontal Keynesian range, meeting a right angle and forming a reverse L-shape. An alternative version replaces the right angle intersection with a gradual transition between the two segments that is positively sloped and termed the intermediate range. The modern aggregate supply curve is largely based on this intermediate range.

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Lesson 15: Aggregate Market | Unit 1: The Concept Page: 1 of 22

Topic: What It Is <=PAGE BACK | PAGE NEXT=>

In this lesson we will learn about the aggregate market and how it is used to understand and explain the macroeconomy.

A definition:

  • The aggregate market is the combined product markets for all final goods and services produced in the economy in a given time period, usually one year.
  • It combines aggregate demand and aggregate supply to analyze the price level and real production.
  • Everyone is part of the aggregate market: the household, business, government, and foreign sectors.
  • The aggregate market (also called AD/AS analysis) is a tool for explaining the macroeconomy

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MONOPOLISTIC COMPETITION, ADVERTISING

Advertising is commonly used by firms operating under monopolistic competition as a way to create product differentiation and thus to acquire some degree of market control and thus charge a higher price.

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