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MARKETING MIX: The combination of 5 controllable variables consisting of product, price, promotion, distribution and packaging to satisfy the needs and wants of customers in a targeted market. This requires the collection of data and demographics on customers in potential markets. Organizations may use multiple marketing mixes strategies based on different targeted market segments.

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Lesson 16: Aggregate Shocks | Unit 4: Complex Shifts Page: 17 of 21

Topic: SRAS Increase <=PAGE BACK | PAGE NEXT=>

The case of an increase in the SRAS curve. Let's start at long-run equilibrium, Po and Qf.
  • With a rightward shift of the SRAS curve, the aggregate market achieves short-run equilibrium at a lower price level and more real production.
  • The labor market imbalance causes wages and production cost to rise. The SRAS shifts leftward, returning to its original position. The price level and real production return to full employment levels.
From long run to long run, nothing changed. But before the long-run adjustment, we have more production at lower prices.

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ENDPOINT ELASTICITY FORMULA

A simple technique for calculating the coefficient of elasticity by estimating the elasticity for discrete changes in two variables using the initial values of each. The distinguishing characteristic of this formula is that percentage changes are calculated based on the initial values of each variable. An alternative technique is the midpoint elasticity formula.

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