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ECU: The abbreviation of the European Currency Unit, which is the forerunner of the euro that will be officially introduced in the European Union in 2002. The European Currency Unit is the weighted average of the currencies of the twelve original nations of the European Union. In that there are is no paper currency yet, it is currently used primarily for big-time commercial, financial, and international transactions.

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Lesson 17: Money | Unit 2: More About Money Page: 4 of 25

Topic: Functions <=PAGE BACK | PAGE NEXT=>

Money has four important functions.

Four functions:

  1. Medium of exchange: Money makes it easier to buy, sell, produce, and consume goods and services.
  2. Measure of value: Prices are stated in terms of the monetary unit.
  3. Store of value: Value can be stored over time with money.
  4. Standard of deferred payment: Future payments are also in terms of the monetary unit.

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EFFECTIVE DEMAND

A key conceptual notion of Keynesian economics stipulating that the aggregate expenditures on real production is based on existing or actual income rather than the income that would be generated with full employment of resources. Effective demand is embodied in the aggregate expenditures line, which has a positive slope, but a slope of less than one. This concept was proposed by Thomas Robert Malthus in the early 1800s as a counter argument to Say's law found in classical economics and then found new life when John Maynard Keynes developed his theory in the 1930s.

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Today, you are likely to spend a great deal of time browsing about a thrift store hoping to buy either software that won't crash your computer or any book written by Stephan King. Be on the lookout for jovial bank tellers.
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
"Executives who get there and stay suggest solutions when they present the problems. "

-- Malcolm Forbes, business executive

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