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TOTAL UTILITY: The total satisfaction of wants and needs obtained from the use or consumption of a good and service. This term should be contrasted with the related term marginal utility. Total utility is most often used in consumer demand theory to indicate how much overall satisfaction someone obtains from a given activity.

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Lesson 2: Economic Science | Unit 5: Cause and Effect Page: 20 of 20

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  • How and why the scientific method seeks to identify the fundamental cause and effect links that constitute scientific principles.
  • Why correlation between events is the first step when identifying cause and effect links.
  • The importance of considering time proximity and time sequence when identifying cause and effect links.
  • How a simple example dealing with the effect of advertising on the production and sales of shoes involves several different cause and effect links.

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MARGINAL BENEFIT OF SEARCH

The incremental benefit generated by additional search effort is the marginal benefit of search. Marginal benefit of search, also termed marginal search benefit, is comparable to marginal revenue of short-run production analysis and marginal utility of consumer demand theory. Marginal benefit of search decreases with an increase in search effort and is represented by the marginal benefit of search curve. This is one half of the efficient information search decision. The other is marginal cost of search.

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BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either a coffee cup commemorating next Thursday or a replacement remote control for your stereo system. Be on the lookout for strangers with large satchels of used undergarments.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
"The greatest things ever done on Earth have been done little by little. "

-- William Jennings Bryan

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Chicago Board of Trade
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