March 17, 2018 

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PERCEPTION: How a person interprets the sensual inputs received through seeing, hearing, smelling, tasting, and touching. This process requires the individual to select, organize, and decode the various stimuli surrounding him/her in the environment. The important thing is not what is said by the talker, but what is heard by the listener. This process is critical to understanding consumer buying behavior.

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Lesson 20: Federal Reserve System | Unit 3: The Fed Pyramid Page: 10 of 20

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Commercial banks form the base of the Federal Reserve pyramid.

Prior to the 1980's:

  • The Fed automatically included only national banks.
  • State and local banks could chose to become members of the Fed.
  • S&Ls, credit unions, and mutual savings banks didn't offer checking accounts and were not part of the system.

Legislation passed in the 1980's brought all checkable-deposit-issuing institutions into the Federal Reserve System.

  • The Federal Reserve pyramid rests on the non-bank public: households, businesses, and government agencies.

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The intercept of the consumption line indicates autonomous consumption, consumption that does not depend on the level of income or production. This can be thought of as the baseline level of consumption that would be undertaken if income falls to zero. Autonomous consumption is affected by the consumption expenditures determinants, which cause a change in the intercept and a shift of the consumption line. The value of the intercept of the saving line is the negative of the value of the intercept of the saving line.

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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
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