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January 23, 2018 

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ECONOMIC FORCES: Forces in the marketing environment that include decisions made by consumers and business organizations. The economy tends to follow business cycles of prosperity, recession, depression, and recovery--all which impact decisions made by an organization. It is critical for a business to correctly assess the current and near term trends in the business cycle. Incorrect decisions of inventory buildup, expansion, contraction, etc. can seriously impact a firm's market position and subsequent survivability.

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Lesson 5: Demand | Unit 5: Scarcity Page: 20 of 20

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  • Why scarcity and unlimited wants and needs are the source of demand.


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BOARD OF GOVERNORS, FEDERAL RESERVE SYSTEM

The governing, policy making body of the Federal Reserve System, consisting of 7 members, one of whom serves as the Chairman and another as Vice Chairman. The Board of Governors sets the general course of Federal Reserve policy, including the regulation of the commercial banking system. The 7 Governors also form of the core of the Federal Open Market Committee which is responsible for monetary policy. The Chairman of the Board of Governors of the Federal Reserve System is one of the most important and powerful positions in the economy.

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Today, you are likely to spend a great deal of time searching for a specialty store trying to buy either a toaster oven that has convection cooking or a birthday gift for your mother. Be on the lookout for celebrities who speak directly to you through your television.
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Paper money used by the Commonwealth of Massachusetts prior to the U.S. Revolutionary War, which was issued against the dictates of Britain, was designed by patriot and silversmith, Paul Revere.
"Lead the life that will make you kindly and friendly to everyone about you, and you will be surprised what a happy life you will lead."

-- Charles M. Schwab

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