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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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Lesson 15: Cost | Unit 3: Four More Measures Page: 15 of 24

Topic: The Marginal Curve <=PAGE BACK | PAGE NEXT=>

Highlights of the marginal cost curve (MC).
  • First, the MC curve is U-shaped, much like the ATC and AVC curves.

  • Second, the negatively-sloped segment of the MC curve is due to increasing marginal returns. The positively-sloped segment is due to decreasing marginal returns.

  • Third, note the relation between the MC curve and the two U-shaped average curves (AVC and ATC). The connection between MC and each average curve is governed by the average-marginal relation.

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UNIT OF ACCOUNT

The money function in which money is used as the common benchmark to designate the prices of goods exchanged throughout the economy. Unit of account, or measure of value, means money is functioning as the measuring unit for prices. In other words, prices of goods are stated in terms of the monetary unit. This is one of four basic functions of money. The other three are medium of exchange, store of value, and standard of deferred payment.

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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club wanting to buy either a tall storage cabinet with five shelves and a secure lock or a birthday greeting card for your grandmother. Be on the lookout for cardboard boxes.
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Al Capone's business card said he was a used furniture dealer.
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