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LIVING STANDARD: In principle, an economy's ability to produce the goods and services that consumers use to satisfy their wants and needs. In practice, it is the average real gross domestic product per person--usually given the name per capita real GDP.

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Lesson 20: Oligopoly | Unit 1: Intro Page: 4 of 24

Topic: Structure And Behavior <=PAGE BACK | PAGE NEXT=>

  • Structure: The basic structure of oligopoly rests with a small number of relatively large firms.

  • The two key structural considerations of this characteristic are:

    • Concentration
    • Entry Barriers.

  • Behavior: Markets with a small number of large firms behave differently than monopoly with a single firm or monopolistic competition with a large number of small firms.

  • Some of the more noted behavioral traits include:

    • Interdependence
    • Price Rigidity
    • Nonprice Competition
    • Price Leadership
    • Collusion
    • Mergers


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PREFERENCES CHANGE, UTILITY ANALYSIS

A disruption of consumer equilibrium identified with utility analysis caused by changes in the preferences for a good, which likely results in a change in the quantities of the goods consumed. The change in preferences alters the marginal utility-price ratio and forces a reevaluation of the rule of consumer equilibrium.

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Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either a coffee cup commemorating next Thursday or a replacement remote control for your stereo system. Be on the lookout for strangers with large satchels of used undergarments.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"The greatest things ever done on Earth have been done little by little. "

-- William Jennings Bryan

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