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NET EARNINGS: A common term for profit, as the difference between total revenue and total cost. When used in the real world of business wheeling and dealing, this notion of net income generally refers to accounting profit rather than economic profit. The "net" aspect of net earnings indicates that some (that something being cost) is deducted from total or "gross" earnings. Other common terms used in this same context are net revenue and net income.

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Lesson 9: Consumer Demand | Unit 4: The Curves Page: 17 of 22

Topic: Marginal Utility <=PAGE BACK | PAGE NEXT=>

  • The marginal utility curve is what provides the greatest insight into market demand and the law of demand.
  • The points plotted come from an infinite number of points that capture the relation between total utility and time at the beach.
  • Let's make a few observations about this curve.

    1. The marginal utility curve is negatively slope.
    2. It starts at a relatively high value, 12 utils, then declines as quantity increases.
    3. The negative slope and decline in the marginal utility curve illustrates the law of diminishing marginal utility.
    4. These observations are consistent with those made for the marginal utility schedule.

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INFLATIONARY EXPECTATIONS, AGGREGATE DEMAND DETERMINANT

One of several specific aggregate demand determinants assumed constant when the aggregate demand curve is constructed, and that shifts the aggregate demand curve when it changes. An increase in the inflationary expectations causes an increase (rightward shift) of the aggregate curve. A decrease in the inflationary expectations causes a decrease (leftward shift) of the aggregate curve. Other notable aggregate demand determinants include interest rates, federal deficit, and the money supply.

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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius wanting to buy either a video camera with stop action features or one of those memory foam pillows. Be on the lookout for the happiest person in the room.
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Paper money used by the Commonwealth of Massachusetts prior to the U.S. Revolutionary War, which was issued against the dictates of Britain, was designed by patriot and silversmith, Paul Revere.
"The past is a foreign country; they do things differently there."

-- Leslie Poles Hartley, Writer

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