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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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CONSTANT-COST INDUSTRY: A perfectly competitive industry with a flat, or perfectly elastic long-run industry supply curve that results because expansion of the industry has no affect on production cost or resource prices. For a constant-cost industry the entry of new firms, prompted by an increase in demand, has no affect on the long-run average cost curve of each firm nor its minimum efficient scale of production.

     See also | perfect competition | supply | supply curve | industry | demand increase | minimum efficient scale | production cost | resource prices | economies of scale | increasing-cost industry | decreasing-cost industry |


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CONSTANT-COST INDUSTRY, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2019. [Accessed: January 21, 2019].


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AUTONOMOUS EXPORTS

Exports to the foreign sector that do not depend on domestic income or production (especially national income or gross domestic product). Exports depend on foreign income or production, but not on domestic income or production. While other expenditures have both autonomous and induced components, exports are exclusively autonomous. Autonomous exports are a key part of the autonomous part of net exports. Induced net exports are due to induced imports.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time flipping through the yellow pages hoping to buy either several magazines on computer software or a T-shirt commemorating the second moon landing. Be on the lookout for telephone calls from long-lost relatives.
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A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
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