A curve that graphically represents the relation between average revenue received by a perfectly competitive firm for selling its output and the quantity of output sold. Because average revenue is essentially the price of a good, the average revenue curve is also the demand curve for a perfectly competitive firm's output.

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-- Babe Ruth, baseball player

It was THE most exciting baseball game in the long rivalry between the Shady Valley Primadonnas and the Oak Town Sludge Puppies. Two out, two on, the bottom of the ninth, the home team down by a run, and Harold "Hair Doo" Dueterman -- the Primadonnas' star center fielder -- up to bat. What excitement. What drama. Unfortunately Hair Doo hit the ball directly at the Primadonnas' runner on first. A line shot to the head. The runner was out. He was also unconscious. Game over. That was not the end to the excitement, though. Chucky Calhoun, the peanut vendor, was inadvertently decked by an enthusiastic fan and suffered a number of injuries as he tumbled down some concrete steps. Chucky, who has made repeated complaints to the Primadonnas owner (D. J. Goodluck) about unsafe working conditions, has filed a workers' compensation claim. What a mess. Too bad Hair Doo just didn't strike out like he usually does.
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Today, you are likely to spend a great deal of time wandering around the shopping mall wanting to buy either a replacement remote control for your television or a replacement nozzle for your shower. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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