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MARGINAL PROPENSITY TO CONSUME: The proportion of each additional dollar of household income that is used for consumption expenditures. Or alternatively, this is the change in consumption expenditures due to a change in disposable income. Abbreviated MPC, the marginal propensity to consume is the slope of the consumption or propensity-to-consume line that forms the foundation for Keynesian economics. As such, it also takes center stage for the slope of the aggregate expenditure line and the multiplier effect. The sum of the marginal propensity to consume and the related concept, the marginal propensity to save, is equal to one.
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EMPIRICAL Based on or relating to the collection or analysis of real world data. The term empirical is commonly used as a modifier to provide contrast with theoretical. Whereas theoretical refers to abstract representations, empirical indicates actual real world observations.
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"What gets measured gets done." -- Peter Drucker, educator
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In The Neighborhood Of IMMIGRATIONFew pedestrians would argue that the Republic of Northwest Queoldiola is anything but a quaint and courteous country. The Northwest Queoldiolans have a cute habit of wearing those little hats with the squirrel tail hanging from the back. They also manufacture the best sundials that money can buy. As a tourist mecca, there's nothing quainter or more courteous than the Republic of Northwest Queoldiola. But, as you may have noticed during our pedestrian trek, several Queoldiolans have decided to pursue permanent residence, and presumably U. S. citizenship, right here Shady Valley. They have undertaken the age old process of immigration. BUT WHY SHADY VALLEY? These Queoldiolans have some pretty darn peculiar habits. While we're all found of sundials, they've raise fondness to a religious fervor. Their clothing is, to put it mildly, pretty darn peculiar. The worst part of it -- they're willing to work cheap!
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time watching the shopping channel looking to buy either a genuine down-filled comforter or a 200-foot blue garden hose. Be on the lookout for mail order catalogs with hidden messages.
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This isn't me! What am I?
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
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AFA
Advertising Federation of America
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