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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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FACTOR SUPPLY DETERMINANTS Ceteris paribus influences, other than factor price, that shift the factor supply fall into three general categories: (1) market supply determinants, (2) market demand determinants, and (3) mobility. Comparable to any determinant, those falling into these three categories cause the factor supply curve to shift to a new location. An increase in factor supply is a rightward shift of the factor supply curve and a decrease in factor supply is a leftward shift.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a birthday gift for your aunt or a pair of leather sandals that won't cause blisters. Be on the lookout for deranged pelicans.
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This isn't me! What am I?
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
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"Nothing great has ever been achieved except by those who dared believe that something inside them was superior to circumstances. " -- Bruce Barton, Advertising executive
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TDR
Treasury Deposit Receipt
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