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UTILITY MEASUREMENT: A quantification of the satisfaction of wants and needs achieved through the consumption of goods and services. In principle, utility measurement can take one of two forms: (1) cardinal, which is based on numerical values (1, 2, 3, etc.) and (2) ordinal which is based on rankings (first, second, third, etc.). While the hypothetical instructional analysis of utility relies on cardinal utility, ordinal utility is a more realistic way to measure satisfaction.

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SUPPLY-DRIVEN BUSINESS CYCLES

Business-cycle instability caused by changes in one or more of the determinants underlying the aggregate supply of gross domestic product--including resource quantity, resource quality, and resource price. This is one of two basic types of business cycles--the other being demand-driven business cycles. Supply-driven business cycles tend to be the less common of the two types.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time surfing the Internet looking to buy either a green and yellow striped sweater vest or a Boston Red Sox baseball cap. Be on the lookout for strangers with large satchels of used undergarments.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
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