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BLUE CHIP: The corporate stock of relatively large, good old U. S. of A. companies that tend to be consistently profitable, pay out consistently high dividends, and are consistently stable force in the economy. The blue chip stocks are often considered synonymous with those included in Dow Jones averages.

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BUYERS' PREFERENCES, DEMAND DETERMINANT

The satisfaction that buyers receive from the purchase of a good, which is assumed constant when a demand curve is constructed. Buyers' preferences is one of five demand determinants that shift the demand curve when they change. The other four are buyers' income, other prices, buyers' expectations, and number of buyers.

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Today, you are likely to spend a great deal of time at a crowded estate auction seeking to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for defective microphones.
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Potato chips were invented in 1853 by a irritated chef repeatedly seeking to appease the hard to please Cornelius Vanderbilt who demanded french fried potatoes that were thinner and crisper than normal.
"Most human beings have an almost infinite capacity for taking things for granted. "

-- Aldous Huxley, writer

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