|
|
UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.
Visit the GLOSS*arama
|
|
|
|
|
ENTERPRISE An organization that combines scarce resources for the production and supply of goods and services. The term enterprise is generally used synonymously with other terms such as business, firm, and company. If a distinction exists, enterprise can be profit oriented, nonprofit, privately owned, or government controlled. Alternatively, the term enterprise might also be used more in reference to the production activity itself rather than the organization.
Complete Entry | Visit the WEB*pedia |
|
|
|
Al Capone's business card said he was a used furniture dealer.
|
|
|
"Believe one who has tried it. " -- Virgil, Roman poet
|
|
GEB
Games and Economic Behavior
|
|
|
Tell us what you think about AmosWEB. Like what you see? Have suggestions for improvements? Let us know. Click the User Feedback link.
User Feedback
|
|
