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UNDIFFERENTIATED: A targeting strategy that is based on a homogeneous market. This is one where the total market has similar needs for the product. Typically, this market only requires one marketing mix to satisfy all persons.

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ENTERPRISE

An organization that combines scarce resources for the production and supply of goods and services. The term enterprise is generally used synonymously with other terms such as business, firm, and company. If a distinction exists, enterprise can be profit oriented, nonprofit, privately owned, or government controlled. Alternatively, the term enterprise might also be used more in reference to the production activity itself rather than the organization.

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APLS

YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time flipping through mail order catalogs wanting to buy either a country wreathe or galvanized steel storage shelves. Be on the lookout for jovial bank tellers.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"Believe one who has tried it. "

-- Virgil, Roman poet

GEB
Games and Economic Behavior
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