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January 29, 2026 

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SEVEN RULES: Seven key economic principles underlying the study of economics and the operation of the economy. These seven rules are: first -- scarcity, second -- subjectivity, third -- inequality, fourth -- competition, fifth -- imperfection, sixth -- ignorance, and seventh -- complexity.

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ASYMMETRIC INFORMATION

Information is not equally available to everyone. Asymmetric information results because efficient information search inevitably stops short of compete information. Some people obtain more benefits from information than others, are willing to incur higher search costs, and thus end up knowing more. Or they incur lower information search costs and have easier access to the information. In a market, sellers tend to have more information about the good than buyers. Asymmetric information gives rise to adverse selection, moral hazard, and the principal-agent problem. These problems can be lessened through signalling and screening.

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites looking to buy either a T-shirt commemorating next Thursday or a birthday gift for your uncle. Be on the lookout for door-to-door salesmen.
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Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
"The difference between the impossible and the possible lies in a person's determination. "

-- Tommy Lasorda

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