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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.
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SUPPLY-DRIVEN BUSINESS CYCLES Business-cycle instability caused by changes in one or more of the determinants underlying the aggregate supply of gross domestic product--including resource quantity, resource quality, and resource price. This is one of two basic types of business cycles--the other being demand-driven business cycles. Supply-driven business cycles tend to be the less common of the two types.
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RED AGGRESSERINE
[What's This?]
Today, you are likely to spend a great deal of time at an auction wanting to buy either several magazines on home repairs or a remote controlled sports car with an air spoiler. Be on the lookout for jovial bank tellers.
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Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
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"Success is where preparation and opportunity meet." -- Bobby Unser, Race car driver
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FDIC
Federal Deposit Insurance Corporation
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