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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.

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AGGREGATE MARKET

An economic model relating the price level and real production that is used to analyze business cycles, gross production, unemployment, inflation, stabilization policies, and related macroeconomic phenomena. The aggregate market, inspired by the standard market model, but adapted to the macroeconomy, captures the interaction between aggregate demand (the buyers) and short-run and long-run aggregate supply (the sellers). Also known by the names AS-AD model or income-price model, the aggregate market is THE cornerstone model of macroeconomic analysis.

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[What's This?]

Today, you are likely to spend a great deal of time watching infomercials wanting to buy either a combination CD player, clock radio, and telephone (with answering machine) or a revolving spice rack. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
"Don't be distracted by criticism. Remember the only taste of success some people have is when they take a bite out of you."

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GARCH
Generalized Autoregressive Conditional Heteroskedasticity
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