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BRAND PREFERENCE: The amount of brand loyalty a customer has toward a specific product or service. Some customers are fanatical about a certain brand and will not switch or even consider another substitute. That being said, brand loyalty is sometimes very sensitive to price fluctuations. In the soft drink industry, many consumers will switch back and forth between Pepsi and Coke, depending on which is on sale. These consumers might prefer one product to the other, but are not absolutely loyal or brand insistent.

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DOMESTIC SECTOR

The combination of the household, business, and government sectors that operate within the political boundaries of a given economy. Of the four aggregate macroeconomic sectors, the domestic sector specifically excludes the foreign sector. Domestic sector is a handy term when referring to economic activity for a given country, especially in the context of international trade. economy.

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