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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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GROSS PRIVATE DOMESTIC INVESTMENT

This is the official item in the National Income and Product Accounts maintained by the Bureau of Economics Analysis measuring capital investment expenditures. Gross private domestic investment is expenditures on capital goods to be used for productive activities in the domestic economy that are undertaken by the business sector during a given time period. These expenditures tend to be the least stable of the four expenditures, averaging between 12-18 percent of gross domestic product. This percentage tends to be at the low end during business-cycle contractions and at the high end during business-cycle expansions. The other official expenditures included in the National Income and Product Accounts are personal consumption expenditures, government consumption expenditures and gross investment, and net exports of goods and services.

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Today, you are likely to spend a great deal of time at a crowded estate auction seeking to buy either a solid oak entertainment center or a remote controlled ceiling fan. Be on the lookout for small children selling products door-to-door.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."

-- Martin Luther King, Jr.

MPP
Marginal Physical Product
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