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FIRM: An organization that combines resources for the production and supply of goods and services. The firm is used by entrepreneurs to bring together otherwise unproductive resources. The key role played by a firm is the production of output using the economy's scarce resources. Firm's are the means through which society transforms less satisfying resources into more satisfying goods and services. If firms didn't do this deed, then something else would. And we would probably call those something elses firms.

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AGGREGATE SUPPLY INCREASE, SHORT-RUN AGGREGATE MARKET

A shock to the short-run aggregate market caused by an increase in aggregate supply, resulting in and illustrated by a rightward shift of the short-run aggregate supply curve. An increase in aggregate supply in the short-run aggregate market results in a decrease in the price level and an increase in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.

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PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials hoping to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for neighborhood pets, especially belligerent parrots.
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This isn't me! What am I?

John Maynard Keynes was born the same year Karl Marx died.
"Whenever you see a successful business, someone once made a courageous decision."

-- Peter F. Drucker, business strategist

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