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LAW: Generally accepted, verified, fundamental principle of nature. Laws have been tested and verified through the scientific method. As a house is constructed from concrete, lumber, and nails, a theory is constructed from laws. To be a fundamental law of nature, a principle must capture a cause-and-effect relationship about the workings of the world.

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INCREASING MARGINAL RETURNS

In the short-run production by a firm, an increase in the variable input results in an increase in the marginal product of the variable input. Increasing marginal returns typically surface when the first few quantities of a variable input are added to a fixed input. This is one of two alternatives for marginal returns. The other is decreasing marginal returns. A related phenomenon for long-run production is increasing returns to scale.

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PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time watching the shopping channel seeking to buy either a pair of designer sunglasses or looseleaf notebook paper. Be on the lookout for the last item on a shelf.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"In a restless, creative business with an emphasis on experiment and development, ideas are the lifeblood."

-- Richard Branson, Virgin Group founder

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