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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.
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RISK LOVING A preference for risk in which a person prefers risky income over guaranteed or certain income. Risk loving arises due to increasing marginal utility of income. A risk loving person prefers to undertake risk and is even willing to pay to do so. This is one of three risk preferences. The other two are risk neutrality and risk aversion.
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors looking to buy either an AC adapter for your CD player or storage boxes for your family photos. Be on the lookout for infected paper cuts.
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This isn't me! What am I?
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John Maynard Keynes was born the same year Karl Marx died.
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"One person with a belief is equal to a force of ninety-nine with only interests." -- John Stuart Mill
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AFC
Average Fixed Cost
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