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BRAND RECOGNITION: The awareness on the part of the consumer that a brand exists and is an option to purchase. Companies work hard and spend considerable resources in an effort to facilitate brand recognition. By doing so, a company hopes to increase market share and develop brand loyalty. Scarcity Stan's Ye Olde Bakery Shoppe and Confectionery Palace spent a lot of time and money developing its brand name in Shady Valley.

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MARGINAL PROPENSITY FOR GOVERNMENT PURCHASES

The change in government purchases induced by a change in income or production (national income or gross domestic product). The marginal propensity for government purchases (abbreviated MPG) is another term for the slope of the government purchases line and is calculated as the change in government purchases divided by the change in income or production. The MPG plays a role in Keynesian economics. It augments the slope of the aggregate expenditures line and is part of the multiplier process. A related marginal measure is the marginal propensity to consume.

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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either a case for your designer sunglasses or arch supports for your shoes. Be on the lookout for broken fingernail clippers.
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On a typical day, the United States Mint produces over $1 million worth of dimes.
"He who hesitates is poor. "

-- Mel Brooks, writer, director, comedian

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Government National Mortgage Association
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