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LAW OF DIMINISHING MARGINAL UTILITY: The principle stating that as more of a good is consumed, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps explain the negative slope of the demand curve and the law of demand.

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NATIONAL BUREAU OF ECONOMIC RESEARCH

A private, nonprofit, nonpartisan organization established in 1920 that promotes research into, and an understanding of, the workings of the economy. In addition to a relative small in-house staff (a few dozen), the National Bureau of Economic Research (NBER) includes several hundred of the best and the brightest economic professors at major universities as NBER researchers. At last count, a dozen Nobel Prize winners have included the title of NBER researcher on their resumes. The NBER sponsors research on assorted topics, including the development of quantitative economic measures and the analysis of public policies.

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Today, you are likely to spend a great deal of time wandering around the downtown area wanting to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for fairy dust that tastes like salt.
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