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BUSINESS PLAN: A business plan defines your business, identifies your goals, and serves as a companyÕs resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.
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BROWN PRAGMATOX
Your compete MICRO*scope for today
You are the type of person who generally weighs benefits against costs, but the costs usually win. Family and friends realize that you carefully consider every expenditure that you make. Today, you are likely to spend a great deal of time searching for a specialty store trying to buy either a New York Yankees baseball cap or a solid oak entertainment center. Be on the lookout for a thesaurus filled with typos. You should consider shopping at stores or businesses beginning with the letter C, but do not buy any products with a serial number or product code containing the number 903673. Your preferred shopping venue is thrift stores. Your special symbol is the comma (,).
Is this You?
As a Brown Pragmatox, you are down-to-earth and practical. You are hard working and industrious. You are frugal to the point that you might even refrain from making a purchase that you really, really need. Doing so often causes problems down the road. You definitely go with function over form and substance over style.
This isn't me! What am I?
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PHYSICAL SCIENCE The scientific study of the physical world, especially nonhuman, nonsociety phenomena, such as atoms, planets, wildlife, and continental drift. Common disciplines that study these physical phenomena are physics, chemistry, biology, geology, and astronomy. Physical science is one of two broad scientific classifications. The other is social science, which is the study human behavior and society.
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Taming Our Beastly FEDERAL DEFICITIt's almost impossible to take a leisurely stroll around the economy without crashing headlong into the federal deficit. It doesn't take a microscope to see it bulging from the windows and doors of the Sylvester J. Peabody Federal Office Building as we pass by. It's a monstrous beast that seems to be growing by the minute. But is the federal deficit really as ghoulish and gruesome as drawn by political cartoonists? Should we make a detour of our pedestrian trek to avoid the beast? Considering it's size, is avoidance even possible. To answer these question, let's consider the pluses and minuses of our federal deficit.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
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"The human race has only one really effective weapon and that is laughter." -- Mark Twain
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ROA Return on Assets
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