You are the type of person who excels on exams, IQ tests, and mental puzzles. Family and friends get irritated when you explain, for the umpteenth time, the difference between a partial derivative and a total derivative. Today, you are likely to spend a great deal of time at an auction hoping to buy either a coffee cup commemorating last Friday (you know why) or a wall poster commemorating the first day of spring. Be on the lookout for cardboard boxes. You should consider shopping at stores or businesses beginning with the letter K, but do not buy any products with a serial number or product code containing the number 474605. Your preferred shopping venue is the Internet. Your special symbol is the exclamation point (!).

As a Purple Smarphin, you are the brightest and most intelligent person you know. And that goes for shopping, too. You know exactly what you want. You know exactly what it costs. You know exactly when and where to buy. But, of course, shopping is only one of the many activities that attracts your intellectual attention. You shop when you need to and buy if have to, but shopping is not the end all of your life.

An opportunity cost that does not involve a monetary payment or any other form of compensation. The monetary payment that is often made to compensate the person who initially foregoes the satisfaction is not made for implicit cost. There is no payment to transfer the burden of the opportunity cost from the original person to someone else. Implicit cost is also occasionally termed implicit opportunity cost.

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THIS MEANS WAR!! Batten down the hatches. Circle the wagons! Sound the alarm! Head for the fallout shelter! Those seemingly quaint and courteous folk from the Republic of Northwest Queoldiola have upset the delicate balance of world peace. Perhaps I should explain. A group of investors from Northwest Queoldiola have been snooping around Shady Valley with the evil intentions of buying Shady Valley's very own Sonny Sullivan Sundials Extraordinaire manufacturing plant. How dare they! This is the good old U. S. of A. We don't want any foreigners buying up good old U. S. of A. property, do we? Before nuking Northwest Queoldiola we should consider this potentially messy topic of foreign investment.
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-- Margaret Thatcher, British prime minister

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