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MARKET SHARE: The fraction of an industry's total sales accounted for by a single business. In general, market share is a "first-guess" indicator of a firm's market control. If, for example, a company has a market share of 100 percent (that is, a monopoly), then you can rest assured it has a substantial amount of market control. A company with a 25 percent market share has less, but still notable, market control. In fact, when you get right down to the bottom line, the phrase "market share" is only worth mentioning for oligopolistic firms with a significant degree of market control. There really is no market control for a monopolistically competitive firm with a 0.00000001 percent market share.
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Lesson 15: Aggregate Market | Unit 2: Equilibrium
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Page: 7 of 22
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Equilibrium in the aggregate market occurs when the forces of aggregate demand and aggregate supply are balanced.- Equilibrium is a balance of forces that will remain unchanged until some other, outside force intervenes.
- For the market, the forces are supply and demand. For the aggregate market, the forces are aggregate demand and aggregate supply.
- The aggregate demand force is our four sectors who want GDP at the lowest price level possible.
- The aggregate supply force is our scarce resources who want to sell GDP at the highest prices possible.
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HOW? The allocation question that determines the way society's limited resources are combined in the production of goods and services. It can be stated as: How are society's limited resources combined to produce goods and services? This is one of three basic questions of allocation. The other two are What? and For Whom?
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BLACK DISMALAPOD
[What's This?]
Today, you are likely to spend a great deal of time looking for a downtown retail store looking to buy either a dozen high trajectory optic orange golf balls or a large red and white striped beach towel. Be on the lookout for the happiest person in the room.
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This isn't me! What am I?
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
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"Experience keeps a dear school, but fools will learn in no other. " -- Benjamin Franklin
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L/C
Letter of Credit
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