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MARGINAL ANALYSIS: A basic technique used in the economics that analyzes small, incremental changes in key variables. The economic obsession with marginal changes exists for at least two reasons. One reason is that many economic decisions made in the real world are made "at the margin." A second reason for using marginal analysis can best be termed analytical sophistication.

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Lesson 16: Aggregate Shocks | Unit 4: Complex Shifts Page: 15 of 21

Topic: AD Decrease <=PAGE BACK | PAGE NEXT=>

The case of an decrease in the AD curve. Let's start at long-run equilibrium. All three curves, AD, LRAS, and SRAS, intersect at the same long-run equilibrium values, Po and Qf.
  • With a leftward shift of the AD curve, the aggregate market achieves short-run equilibrium at a lower price level and less real production.
  • The labor market imbalance causes wages and production cost to fall. The SRAS shifts rightward. It stops shifting when it intersects the new AD and the original LRAS curves for a new long-run equilibrium. The price level is even lower and real production returns to full employment.

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AGGREGATE MARKET

An economic model relating the price level and real production that is used to analyze business cycles, gross production, unemployment, inflation, stabilization policies, and related macroeconomic phenomena. The aggregate market, inspired by the standard market model, but adapted to the macroeconomy, captures the interaction between aggregate demand (the buyers) and short-run and long-run aggregate supply (the sellers). Also known by the names AS-AD model or income-price model, the aggregate market is THE cornerstone model of macroeconomic analysis.

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Today, you are likely to spend a great deal of time searching for rummage sales hoping to buy either several magazines on fashion design or a package of 3 by 5 index cards, the ones without lines. Be on the lookout for infected paper cuts.
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The average length of a "business lunch" is about 36 minutes.
"We succeed in enterprises (that) demand the positive qualities we possess, but we excel in those (that) can also make use of our defects."

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