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AFC: The abbreviation for average fixed cost, which is fixed cost per unit of output, found by dividing total fixed cost by the quantity of output. Average fixed cost is one of three related cost averages. The other two are average variable cost and avarage total cost. Average fixed cost decreases with larger quantities of output. Because fixed cost is FIXED and does not change with the quantity of output, a given cost is spread more thinly per unit as quantity increases. A thousand dollars of fixed cost averages out to $10 per unit if only 100 units are produced. But if 10,000 units are produced, then the average shrinks to a mere 10 cents per unit.

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Lesson 5: Demand | Unit 1: Buying Basics Page: 1 of 20

Topic: The Concept <=PAGE BACK | PAGE NEXT=>

The concept of demand is fundamental to the study of the market and economics. It is the first of two sides of the market that we'll study.

A definition:

Demand is the willingness and ability to buy a range of quantities of a good at a range of prices, during a given time.

Three points:

  • Willingness and ability.
  • Range of quantities and prices.
  • A given time period.

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EQUILIBRIUM QUANTITY

The quantity that exists when a market is in equilibrium. Equilibrium quantity is simultaneously equal to both the quantity demanded and quantity supplied. In a market graph, the equilibrium quantity is found at the intersection of the demand curve and the supply curve. Equilibrium quantity is one of two equilibrium variables. The other is equilibrium price.

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Today, you are likely to spend a great deal of time watching the shopping channel trying to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for rusty deck screws.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Plans are only good intentions unless they immediately degenerate into hard work."

-- Peter Drucker, management consultant

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