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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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Lesson 5: Demand | Unit 4: Determinants Page: 18 of 20

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  • Why relaxing the ceteris paribus assumption enables further analysis of demand and markets.
  • How the changes in the demand determinants cause rightward or leftward shifts in the demand curve.
  • The five basic demand determinants: income, preferences, prices of other goods, buyers' expectations, and number of buyers.
  • How income affects the demand for normal goods differently than inferior goods.
  • How a change in the price of a substitute goods affects demand differently than a change in the price of a complement good.
  • Most important of all, the difference between a change in demand, caused by a change in a demand determinant, and a change in quantity demanded, caused by a change in price.


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BALANCED-BUDGET MULTIPLIER

A measure of the change in aggregate production caused by equal changes in government purchases and taxes. The balanced-budget multiplier is equal to one, meaning that the multiplier effect of a change in taxes offsets all but the initial production triggered by the change in government purchases. This multiplier is the combination of the expenditures multiplier, which measures the change in aggregate production caused by changes in an autonomous aggregate expenditure, and the tax multiplier which measures the change in aggregate production caused by changes in taxes.

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Today, you are likely to spend a great deal of time at a flea market trying to buy either a 200-foot blue garden hose or a video camera with stop action features. Be on the lookout for letters from the Internal Revenue Service.
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A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"When you play, play hard; when you work, don't play at all. "

-- Theodore Roosevelt, 26th US president

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