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BRAND RECOGNITION: The awareness on the part of the consumer that a brand exists and is an option to purchase. Companies work hard and spend considerable resources in an effort to facilitate brand recognition. By doing so, a company hopes to increase market share and develop brand loyalty. Scarcity Stan's Ye Olde Bakery Shoppe and Confectionery Palace spent a lot of time and money developing its brand name in Shady Valley.

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Lesson 7: Market | Unit 5: The Method Page: 18 of 22

Topic: Efficient Markets <=PAGE BACK | PAGE NEXT=>

Rethinking demand and supply curves indicates efficiency of markets.

Market equilibrium has:

  • Equality between quantity demanded and quantity supplied.
  • Equality between demand price and supply price.
  • Equality between demand price and supply price means that the satisfaction obtained from the good produced is equal to the opportunity cost of production.
  • This equality between prices also means that the value of the good produced is equal to the value of goods not produced.

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AUCTION

A formal market exchange in which prospective buyers make bids to purchase a commodity. An auction is an effective way of exchanging commodities by bringing together buyers and sellers. Auctions are commonly used to exchange financial instruments, agricultural commodities, personal assets, and works of art. Three notable types of auctions are English, Dutch, and sealed-bid.

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APLS

ORANGE REBELOON
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Today, you are likely to spend a great deal of time going from convenience store to convenience store wanting to buy either a birthday greeting card for your grandmother or a coffee cup commemorating yesterday. Be on the lookout for defective microphones.
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In the early 1900s around 300 automobile companies operated in the United States.
"When you play, play hard; when you work, don't play at all. "

-- Theodore Roosevelt, 26th US president

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American Assocation of Small Business
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