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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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Lesson 12: Elasticity and Demand | Unit 1: An Overview
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Page: 1 of 25
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Topic:
Elasticity And Demand
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- A review:
- Demand is the willingness and ability to buy a range of quantities of a good at a range of prices, during a given time period.
- The key demand principle is, of course, the law of demand:
- The law of demand states that an inverse relation exists between demand price and the quantity demanded, ceteris paribus.
- The answer to these related questions rests with the notion of elasticity. Let's review elasticity.
- Elasticity is the relative response of one variable, such as quantity, to changes in another variable, such as price.
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AVERAGE REVENUE CURVE A curve that graphically represents the relation between average revenue received by a firm for selling its output and the quantity of output sold. Because average revenue is essentially the price of a good, the average revenue curve is also the demand curve for a firm's output. The average revenue curve for a firm with no market control is horizontal. The average revenue curve for a firm with market control is negatively sloped.
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BROWN PRAGMATOX
[What's This?]
Today, you are likely to spend a great deal of time at the confiscated property police auction trying to buy either a birthday greeting card for your grandmother or a coffee cup commemorating yesterday. Be on the lookout for telephone calls from former employers.
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The New York Stock Exchange was established by a group of investors in New York City in 1817 under a buttonwood tree at the end of a little road named Wall Street.
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"Old age isn't so bad when you consider the alternative. " -- Cato, Roman orator
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BCUA
Business Computers Users Association
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