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VERTICAL MERGER: The consolidation under a single ownership of two separately-owned businesses that have an input-output relationship, in which the output of one firm is the input of another. An example of a vertical merger would be a soft drink company merging with a sugar company to form a single firm. A vertical merger should be contrasted with horizontal merger--two competing firms in the same industry that sell the same products; and conglomerate merger--two firms in totally, completely separate industries.

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Lesson 12: Elasticity and Demand | Unit 3: Measurement Page: 15 of 25

Topic: Total Revenue <=PAGE BACK | PAGE NEXT=>

From these numbers you can see that:
  • One, as the price increases from 0 cents per minute to 10 cents per minute, total revenue values increase.
  • Two, as the price increases from 10 cents per minute to 20 cents per minute, total revenue values decrease.
  • Three, at the price of 10 cents per minute, total revenue is at its maximum value or $500,000.
A few conclusions:
  • Total revenue increases in the inelastic range of demand when they increase their price.
  • Total revenue increases in the elastic range of demand when they decrease their price.
  • Total revenue is at the maximum level at the unit elastic point.

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BALANCED-BUDGET MULTIPLIER

A measure of the change in aggregate production caused by equal changes in government purchases and taxes. The balanced-budget multiplier is equal to one, meaning that the multiplier effect of a change in taxes offsets all but the initial production triggered by the change in government purchases. This multiplier is the combination of the expenditures multiplier, which measures the change in aggregate production caused by changes in an autonomous aggregate expenditure, and the tax multiplier which measures the change in aggregate production caused by changes in taxes.

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites hoping to buy either a country wreathe or galvanized steel storage shelves. Be on the lookout for a thesaurus filled with typos.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. "

-- Steve Jobs, Apple Computer founder

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