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LONG-RUN TREND: The general movement over time of particular measurement, especially one prone toward shorter term fluctuations. One of the most important long-run trends in the study of macroeconomics is for real GDP. The long-run trend of real GDP, which has historically increased about 3% a year, indicates the increase in the economy's production capabilities. Such capabilities have increased due to increases in the quantity and quality of resources.

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Lesson 13: The Firm | Unit 2: Objectives Page: 10 of 24

Topic: Natural Selection <=PAGE BACK | PAGE NEXT=>

  • If real world firms DON'T seek to maximize profit, then why do pointy-headed economists assume that firms DO seek to maximize profit when analyzing firm behavior?

  • The answer lies with the concept of natural selection.

  • Natural selection is the notion that firms best suited to the economic environment on the ones that tend to survive.
  • It's probably true that individual firms do not consciously try to maximize profit.

  • But it's also true that decisions the surviving firms make end up with the same results as if the firms DID consciously try to maximize profit.

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GAME THEORY

An analysis that illustrates how the choices between two players affect the outcomes of a "game." Game theory is commonly used to explain the behavior and decision making of oligopolistic firms. It illustrates that cooperation, rather competition, between two "players" can lead to an outcome that is more beneficial to both players.

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PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time flipping through the yellow pages wanting to buy either a how-to book on the art of negotiation or a flower arrangement for your aunt. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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This isn't me! What am I?

The standard "debt" notation I.O.U. does not mean "I owe you," but actually stands for "I owe unto..."
"Try not to become a man of success but rather to become a man of value. "

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