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NET REVENUE: A common term for profit, as the difference between total revenue and total cost. When used in the real world of business wheeling and dealing, this notion of net revenue general refers to accounting profit rather than economic profit. The "net" aspect of net revenue indicates that some (that something being cost) is deducted from total or "gross" revenue. Other common terms used in this same context are net income and net earnings.

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Lesson 13: The Firm | Unit 5: The Bigger Picture Page: 22 of 24

Topic: Market Structures <=PAGE BACK | PAGE NEXT=>

Highlights of four market structures.

  • Perfect Competition
    Perfect competition is a market with a large number or relatively small firms that sell virtually identical products and that have ease of movement into and out of the market.

  • Monopoly
    Monopoly is a market with a single seller of a good with virtually no close substitutes.

  • Monopolistic Competition
    Monopolistic competition is a market with a large number or relatively small firms that sell similar but not identical products and that have ease of movement into and out of the market.

  • Oligopoly
    Oligopoly is a market with a small number or relatively large firms.

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TOTAL UTILITY CURVE

A curve illustrating the relation between the total utility obtained from consuming a good and the quantity of the good consumed. The shape of the total utility curve, increasing at a decreasing rate, reflects the law of diminishing marginal utility. The reason for this is that slope of the total utility curve is marginal utility, meaning the total utility curve can be use to derive the marginal utility curve.

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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time touring the new suburban shopping complex wanting to buy either decorative picture frames or storage boxes for your income tax returns. Be on the lookout for broken fingernail clippers.
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The 22.6% decline in stock prices on October 19, 1987 was larger than the infamous 12.8% decline on October 29, 1929.
"The time to repair the roof is when the sun is shining."

-- John F. Kennedy, 35th U. S. president

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