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LIMIT PRICING: The strategic behavior process in which a firm with market control sets its price and output so that there is not enough demand left for another firm to enter the market and earn profits. The firm expands its output causing the price to fall, which discourages potential entrants to this market. This practice is most commonly undertaken by oligopoly firms seeking to expand their market shares and gain greater market control.
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Lesson 19: Monopolistic Competition | Unit 2: Revenue And Cost
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Page: 6 of 22
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Topic:
The Revenue Numbers
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- This table presents the total revenue (TR), average revenue (AR), and marginal revenue (MR) received by a given monopolistic firm.
- A few points of interest about these numbers.
- Prices fall into a very narrow range, from $4.75 to $5.25. This narrow range is an indication of monopolistic competition.
- Total revenue increases and marginal revenue remains positive with greater levels of production. This indicates that demand facing this firm is elastic.
- In fact, should you calculate the price elasticity of demand, you'll see that demand is relatively elastic, which is another indication of monopolistic competition.
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AGGREGATE DEMAND INCREASE, SHORT-RUN AGGREGATE MARKET A shock to the short-run aggregate market caused by an increase in aggregate demand, resulting in and illustrated by a rightward shift of the aggregate demand curve. An increase in aggregate demand in the short-run aggregate market results in an increase in the price level and an increase in real production. The level of real production resulting from the shock can be greater or less than full-employment real production.
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RED AGGRESSERINE
[What's This?]
Today, you are likely to spend a great deal of time surfing the Internet seeking to buy either a how-to book on fixing your computer, with illustrations or several magazines on computer software. Be on the lookout for defective microphones.
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This isn't me! What am I?
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The standard "debt" notation I.O.U. does not mean "I owe you," but actually stands for "I owe unto..."
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"If anything terrifies me, I must try to conquer it. " -- Francis Charles Chichester, yachtsman, aviator
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OFT
Office of Fair Trading (UK)
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