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PARADOX OF THRIFT: The notion that an increase in saving, which is prudent for an individual during bad economic times, is not the best course of action for the macroeconomy. If total saving in the economy increases, then consumption and aggregate expenditures decline, which causes a decline in aggregate output.

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Lesson 19: Monopolistic Competition | Unit 2: Revenue And Cost Page: 8 of 22

Topic: The Cost Numbers <=PAGE BACK | PAGE NEXT=>

  • Any monopolistic competition firm's production decision must consider both the revenue received from production and the cost of the production.

  • A few points about these cost numbers:

    1. Most important is the law of diminishing marginal returns, which affects the short-run production of any firm, regardless of market structure.

    2. For the firm's operation, producing five or more units per hour entails decreasing marginal returns.


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LONG RUN, MACROECONOMICS

In terms of the macroeconomic analysis of the aggregate market, a period of time in which all prices, especially wages, are flexible, and are able to achieve equilibrium levels. This is one of two macroeconomic time designations; the other is the short run. Long-run wage and price flexibility means that ALL markets, including resource markets and most notably labor markets, are in equilibrium, with neither surpluses nor shortages. Wage and price flexibility and the resulting resource market equilibria are the reason for the vertical long-run aggregate supply curve.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either storage boxes for your summer clothes or 500 feet of coaxial cable. Be on the lookout for high interest rates.
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
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