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MARKETING ENVIRONMENT: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.

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DISINFLATION

A decline in the inflation rate. With disinflation, prices continue rising, just not as fast. Numerically speaking, disinflation occurs if the inflation rate over three consecutive years is 10 percent, 6 percent this year, and 4 percent. Disinflation, a reduction in the inflation rate, is not the same as deflation, which is an actual decline in the price level. Should disinflation continue, presumably due to anti-inflationary monetary or fiscal policies, then the average price level might eventually decline, making the transition from disinflation to deflation.

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Today, you are likely to spend a great deal of time wandering around the downtown area hoping to buy either rechargeable batteries or a rechargeable battery for your computer. Be on the lookout for pencil sharpeners with an attitude.
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Lombard Street is London's equivalent of New York's Wall Street.
"A man is not finished when he is defeated. He is finished when he quits. "

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