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PERSONALITY: A consistent pattern of behavior in certain situations. These behavioral tendencies are influenced by both hereditary and environmental factors resulting in individual characteristics. Marketing researchers look for certain personality characteristics that affect patterns of consumer buying behavior.

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VALUE ADDED

The increase in the value of a good at each stage of the production process. The "value" part of this phrase means the ability of a good to satisfy wants and needs either directly as a consumption good or indirectly as a capital good. The "added" part means that resources have transformed the good in the course of production, to make it more valuable. A good that provides greater satisfaction has greater value.

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BEIGE MUNDORTLE
[What's This?]

Today, you are likely to spend a great deal of time watching infomercials hoping to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for slightly overweight pizza delivery guys.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"I learned about the strength you can get from a close family life. I learned to keep going, even in bad times. I learned not to despair, even when my world was falling apart. I learned that there are no free lunches. And I learned the value of hard work. "

-- Lee Iacocca

ALAC
Latin American Free Trade Area
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