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DEMAND SHOCK: A disruption of market equilibrium (that is, a market adjustment) caused by a change in a demand determinant and a shift of the demand curve. A demand shock can take one of two forms--an Demand Increase or a Demand Decrease. An increase in demand is seen as a rightward shift of the demand curve and results in an increase in equilibrium quantity and an increase in equilibrium price. A decrease in demand is a leftward shift of the demand curve and results in a decrease in equilibrium quantity and a decrease in equilibrium price.

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CHANGE IN AGGREGATE DEMAND

A shift of the aggregate demand curve caused by a change in one of the aggregate demand determinants. A change in aggregate demand is caused by any factor affecting aggregate demand EXCEPT the price level. This is one of two changes related to aggregate demand. The other is a change in aggregate expenditures. A change in aggregate demand is comparable to a change in market demand.

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Today, you are likely to spend a great deal of time wandering around the shopping mall hoping to buy either a coffee cup commemorating the first day of spring or a printer that works with your stockpile of ink cartridges. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
"The greatest use of life is to spend it for something that will outlast it."

-- William James, psychologist

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