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SEGMENTATION: The marketing process by which a company divides a heterogeneous group of buyers in segments. Each segment has similar wants and needs. The company uses a concentrated targeting strategy to sell their products to this group. A different marketing mix is created and used for each segment.
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DEPOSIT EXPANSION MULTIPLIER The ratio of the change in checkable deposits to the change in reserves, which indicates the magnified change in deposits resulting from a change in reserves. The deposit expansion multiplier indicates how many checkable deposits are created with an injection of additional reserves into the banking system. As the name suggests, the change in checkable deposits is typically a multiple of the initial change in reserves. The size of the deposit expansion multiplier depends on the reserve requirement ratio. The deposit expansion multiplier also forms the core of the money multiplier.
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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time at a crowded estate auction trying to buy either a wall poster commemorating yesterday or pink cotton balls. Be on the lookout for neighborhood pets, especially belligerent parrots.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
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"Being defeated is only a temporary condition; giving up is what makes it permanent." -- Marilyn vos Savant, Author
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RJE
RAND Journal of Economics
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