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AD CURVE: The aggregate demand curve, which is a graphical representation of the relation between aggregate expenditures on real production and the price level, holding all ceteris paribus aggregate demand determinants constant. The aggregate demand, or AD, curve is one side of the graphical presentation of the aggregate market. The other side is occupied by the aggregate supply curve (which is actually two curves, the long-run aggregate supply curve and the short-run aggregate supply curve). The negative slope of the aggregate demand curve captures the inverse relation between aggregate expenditures on real production and the price level. This negative slope is attributable to the interest-rate effect, real-balance effect, and net-export effect.

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Lesson 13: Aggregate Demand | Unit 1: The Concept Page: 3 of 22

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  • How, first and foremost, aggregate demand represents expenditures made by all members of all sectors of our economy.
  • Aggregate demand is one side of the aggregate market (the AD/AS model) that's used to analyze national economic problems such as recessions, unemployment, and inflation, that might plague our economy.
  • How aggregate demand and the aggregate market are related to the circular flow model of the economy.

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COMPARATIVE STATICS

The technique of comparing the equilibrium resulting from a change in a determinant, or shock to a model, with the equilibrium that existed prior to the change. Comparative statics is the primary analytical technique used in the study of economics.

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Today, you are likely to spend a great deal of time going from convenience store to convenience store looking to buy either a birthday greeting card for your grandmother or a coffee cup commemorating yesterday. Be on the lookout for jovial bank tellers.
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The first U.S. fire insurance company was established by Benjamin Franklin in 1752 in Philadelphia.
"It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult. "

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