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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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Lesson 18: Banking | Unit 4: Regulating Banks Page: 19 of 24

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Several institutions which regulate banks.

The main players:

  • Federal Reserve System (Fed): They have primary responsibility of the nation's money supply by controlling banking reserves.
  • Federal Deposit Insurance Corporation (FDIC): Their mission is to insure bank deposits. If a bank can't satisfy customer withdrawals the FDIC pays off the customers.
  • Comptroller of the Currency: They charter national banks, they decide which ones qualify for a national charter.

Other regulatory agencies:

  • State banking regulatory agencies.

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NEGOTIABLE ORDER OF WITHDRAWAL ACCOUNTS

Interest-paying checking accounts maintained by commercial banks, savings and loan associations, and mutual savings banks. These function much like standard demand deposit checking accounts in that the funds can be withdrawn "on demand" by writing a check, but an interest is paid on the outstanding balance. Negotiable order of withdrawal (NOW) accounts are one type of checkable deposits. Others are demand deposits (standard checking accounts), share draft accounts, and automatic transfer service (ATS) accounts.

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RED AGGRESSERINE
[What's This?]

Today, you are likely to spend a great deal of time flipping through mail order catalogs looking to buy either looseleaf notebook paper or a three-hole paper punch. Be on the lookout for vindictive digital clocks with revenge on their minds.
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This isn't me! What am I?

A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
"Old minds are like old horses; you must exercise them if you wish to keep them in working order. "

-- John Adams, 2nd US president

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