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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.
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Lesson 20: Federal Reserve System | Unit 1: The Fed
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Page: 1 of 20
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A key player in the medieval money game: Clarence the King. Clarence is the government regulator. Because Fred practices fractional-reserve banking like modern banks, he has a problem: - Several knights redeem their gold receipts at the same time, but Fred does not have sufficient reserves.
- King Clarence provides Fred with enough gold to satisfy the knights.
- If Fred's banking operation ceases to exist, economic prosperity is also in jeopardy.
- King Clarence decides to watch Fred to make sure that he keeps enough gold in reserve to avoid similar problems.
This is how King Clarence sort of 'discovers' the regulatory function of the modern banking system.
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INTERCEPT, GOVERNMENT PURCHASES LINE The intercept of the government purchases line indicates autonomous government purchases, government purchases that do not depend on the level of income or production. This can be thought of as government purchases that the government sector undertakes regardless of the state of the economy. Autonomous government purchases are affected by the government purchases determinants, which cause a change in the intercept and a shift of the government purchases line.
Complete Entry | Visit the WEB*pedia |
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time at a flea market wanting to buy either a blue mechanical pencil or super soft, super cuddly, stuffed animals. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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This isn't me! What am I?
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Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
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"The only thing that will stop you from fulfilling your dreams is you. " -- Tom Bradley, former Los Angeles mayor
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IRS
Internal Revenue Service
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