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DECLINE STAGE: The final stage of the product life cycle, characterized by a drastic drop off in profits. A company needs to decide how long to continue to support a product during this stage. Advertising and promotion can help maintain sales for a period of time. Ultimately, the cost-benefit tradeoff forces the business to discontinue the manufacturing of a product in this stage. Sometimes this happens quite rapidly and in some cases the product continues in this stage for many years.

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Lesson 8: Market Shocks | Unit 2: Determinants Page: 6 of 20

Topic: Supply <=PAGE BACK | PAGE NEXT=>

Five basic supply determinants:
  • Resource prices: Higher prices of inputs such as labor, land, and raw material, decrease supply.
  • Technology: Improved technology means an increase in supply.
  • Prices of other goods: An increase in the price of a substitute-in-production, decreases supply. An increase in the price of a complement-in-production, increases supply.
  • Seller's expectations: If sellers expect higher prices tomorrow, they decrease supply today.
  • Number of sellers: More sellers mean more supply.

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LEAKAGES LINE

A graphical representation of the relation between the level of aggregate production and one or more leakages. The three leakages (non-consumption uses of the income generated from aggregate production) are saving, taxes, and imports. The leakages line sequentially adds, or layers, each of these three uses of income depending on the number of sectors used in the analysis (two, three, or four). The slope of the leakages line depends on which if any of the uses of income are induced by aggregate production. The leakages line is combined with the injections line (containing investment expenditures, government purchases, and exports) in the Keynesian injections-leakages model.

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