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ECONOMIES OF SCOPE: A production process in which it is cheaper to produce two (or more) products together rather than separately. This property is also termed joint production. For example the production of beef also results in the production of leather and the production of lumber also results in the production of sawdust. Economies of scope can be beneficial, that is, giving a producer multiple products to sell. But it can also be problematic when one of the joint products is undesirable, such as pollution or waste residual.

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Lesson 10: Utility and Demand | Unit 5: Beyond Demand Page: 18 of 21

Topic: Many Choices <=PAGE BACK | PAGE NEXT=>

  • As consumers we are concerned with all sorts of decisions.
  • Consumer demand theory, utility, and the law of diminishing marginal utility play a key part in these decisions.

  • Consumer demand theory also helps explain why you might...
    • Watch Gilligan's Island rather than Star Trek.
    • Watch Gilligan's Island rather than reading a book.
    • Hang out with friends watching Gilligan's Island the night before an exam rather than studying.
    • Vote in major Presidential elections but not in local referendums.
    • Steal hundreds of dollars of office supplies from your work over a period of years.
    • Stop on a highway to help a complete stranger fix a flat tire.

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OLIGOPOLY, REALISM

Real world markets are heavily populated by oligopoly. About half of all output produced in the U.S. economy each year is done so by oligopoly firms. Other industrialized nations can make a similar claim. Oligopoly markets arise in a wide assortment different industries, ranging from manufacturing to retail trade to resource extraction to financial services.

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Today, you are likely to spend a great deal of time surfing the Internet trying to buy either a computer that can play video games and burn DVDs or a black duffle bag with velcro closures. Be on the lookout for rusty deck screws.
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The standard "debt" notation I.O.U. does not mean "I owe you," but actually stands for "I owe unto..."
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. "

-- Steve Jobs, Apple Computer founder

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