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DEMAND DETERMINANTS: Five basic ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. Changes in any one causes a shift of the demand curve. The five demand determinants are: income, preferences, other prices, buyers' expectations, and number of buyers.

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Lesson 10: Utility and Demand | Unit 5: Beyond Demand Page: 19 of 21

Topic: Demand Elasticity <=PAGE BACK | PAGE NEXT=>

  • While knowing why a higher price entices buyers to buy less or a lower price entices them to buy more is extremely important, we often need to know more than WHY? we need to know HOW MUCH?

  • Taking a closer look at demand entails an answer to this HOW MUCH? question.

    This is addressed under the topic of elasticity.

  • By way of preview, let me note that:
  • Elasticity is the responsiveness of one variable resulting from changes in another variable.
  • The two variables that intrigues us the most are demand price and quantity demanded.

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VARIABLE COST

In general, cost that changes with changes in the quantity of output produced. More specifically, variable cost is combined with the adjectives "total" and "average" to indicate the overall level of variable cost or the per unit variable cost. Variable cost depends on the amount produced. If there is no production, then there is no variable cost.

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