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LOANS: In general, transactions in which legal claims are exchanged for money. The legal claim is typically a contract or promissory note stipulating when and how the money will be repaid. The lender gives up the money and receives the legal claim. The borrower gives up the legal claim and receives the money. A loan can be either an asset or a liability, depending on who does the borrowing and who does the lending. To the borrower, a loan is a liability, something that is owed. The borrower must pay off the loan or repurchase the legal claim. However, to the lender, a loan is an asset, something that is owned. In fact, loans represent a significant part of a bank's assets.

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Lesson 10: Utility and Demand | Unit 5: Beyond Demand Page: 19 of 21

Topic: Demand Elasticity <=PAGE BACK | PAGE NEXT=>

  • While knowing why a higher price entices buyers to buy less or a lower price entices them to buy more is extremely important, we often need to know more than WHY? we need to know HOW MUCH?

  • Taking a closer look at demand entails an answer to this HOW MUCH? question.

    This is addressed under the topic of elasticity.

  • By way of preview, let me note that:
  • Elasticity is the responsiveness of one variable resulting from changes in another variable.
  • The two variables that intrigues us the most are demand price and quantity demanded.

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ASSUMPTIONS, KEYNESIAN ECONOMICS

The macroeconomic study of Keynesian economics relies on three key assumptions--rigid prices, effective demand, and savings-investment determinants. First, rigid or inflexible prices prevent some markets from achieving equilibrium in the short run. Second, effective demand means that consumption expenditures are based on actual income, not full employment or equilibrium income. Lastly, important savings and investment determinants include income, expectations, and other influences beyond the interest rate. These three assumptions imply that the economy can achieve a short-run equilibrium at less than full-employment production.

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Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either income tax software or a how-to book on the art of negotiation. Be on the lookout for crowded shopping malls.
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In the Middle Ages, pepper was used for bartering, and it was often more valuable and stable in value than gold.
"You are the only problem you will ever have and you are the only solution. Change is inevitable, personal growth is always a personal decision."

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