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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.

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Lesson 14: Production | Unit 4: Long-Run Production Page: 21 of 25

Topic: Constant Returns To Scale <=PAGE BACK | PAGE NEXT=>

  • Constant returns to scale:

  • Constant returns to scale result when a given proportional increase in all inputs results in a proportional increase in production.
  • The scale of production in which increasing returns to scale are balanced by decreasing returns to scale is termed the minimum efficient scale.

  • It is the production scale in which a firm is taking greatest advantage of increasing returns without overly suffering from decreasing returns.

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AVERAGE VARIABLE COST CURVE

A curve that graphically represents the relation between average variable cost incurred by a firm in the short-run product of a good or service and the quantity produced. This curve is constructed to capture the relation between average variable cost and the level of output, holding other variables, like technology and resource prices, constant. The average variable cost curve is one of three average curves. The other two are average total cost curve and average fixed cost curve. A related curve is the marginal cost curve.

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Today, you are likely to spend a great deal of time at a garage sale trying to buy either one of those memory foam pillows or a remote controlled train set. Be on the lookout for small children selling products door-to-door.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. "

-- Steve Jobs, Apple Computer founder

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