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MARKET AREA: In general, a geographic area in which a firm can profitably sell an output or buy an input. The size of a market area is based on the transportation cost of the input or output relative to the price. A higher price or lower transportation cost will increase the market area.
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Lesson 17: Market Structures | Unit 3: Getting Control
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Page: 15 of 23
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Topic:
Product Differentiation
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- Product differentiation is a second major source of market control.
- Product differentiation is real or perceived differences among similar goods that prompts buyers to pay different prices.
- The key to production differentiation is that buyers are willing and able to pay different prices for goods that are "essentially" the same.
- Product differentiation is commonly used by monopolistic competition and oligopoly to achieve to interrelated objectives:
- Market Control
- Different Preferences
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AVERAGE REVENUE The revenue received for selling a good per unit of output sold, found by dividing total revenue by the quantity of output. Average revenue often goes by a simpler and more widely used term... price. Using the longer term average revenue rather than price provides a connection to other related terms, especially total revenue and marginal revenue. When compared with average cost, average revenue indicates the amount of profit generated per unit of output produced. Average revenue is often depicted by an average revenue curve.
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WHITE GULLIBON
[What's This?]
Today, you are likely to spend a great deal of time touring the new suburban shopping complex looking to buy either 500 feet of telephone cable or a package of 4 by 6 index cards, the ones with lines. Be on the lookout for slow moving vehicles with darkened windows.
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The wealthy industrialist, Andrew Carnegie, was once removed from a London tram because he lacked the money needed for the fare.
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"We succeed in enterprises (that) demand the positive qualities we possess, but we excel in those (that) can also make use of our defects." -- Alexis de Tocqueville, Statesman
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CPI
Consumer Price Index
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