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EUROPEAN SYSTEM OF CENTRAL BANKS: The consolidation of the central banks of the member nations of the European Union, together with the European Central Bank, to oversee monetary policy. A major aspect of the Economic and Monetary Union has been coordinate the actions of distinct, independent nations under a single authority, which could probably not be achieved without the European System of Central Banks. The European System of Central Banks is comparable to the Federal Reserve System of the United States.

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Lesson 19: Monopolistic Competition | Unit 1: Intro Page: 4 of 22

Topic: Product Differentiation <=PAGE BACK | PAGE NEXT=>

  • The characteristic that sets monopolistic competition apart from other market structures is product differentiation.

  • Product differentiation is real or perceived differences among similar goods that prompts buyers to pay different prices.
  • Product differentiation is achieved in three ways:

    • Physical Differences

    • Perceived Differences

    • Support Services

  • When monopolistic competition firms practice product differentiation they seek to balance two things.

    1. To create enough of a difference that buyers are willing to pay a higher price for the good.

    2. To maintain enough similarity that buyers treat the good as a close substitute for other goods.


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ELASTIC SUPPLY

The general supply relation in which relatively small changes in price cause relatively large changes in quantity supplied. Small changes in price cause relatively large changes in quantity supplied or the percentage change in quantity supplied is larger than the percentage change in price. This characterization of elasticity is most important for the price elasticity of supply. Elastic supply is one of two general elasticity relations for supply. The other is inelastic supply.

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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club trying to buy either a pair of red and purple designer socks or a T-shirt commemorating Thor Heyerdahl's Pacific crossing aboard the Kon-Tiki. Be on the lookout for jovial bank tellers.
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The first paper notes printed in the United States were in denominations of 1 cent, 5 cents, 25 cents, and 50 cents.
"There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment, and you start to decline. "

-- Andy Grove, Intel Corp. chairman

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