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OLIGOPOLISTIC BEHAVIOR: Oligopolistic industries are nothing if not diverse. Some sell identical products, others differentiated products. Some have three or four firms of nearly equal size, others have one large dominate firm (a clear industry leader) and a handful of smaller firms (that follow the leader). Whatever products they may sell, and however they may be organized, oligopolistic industries share several behavioral tendencies, including (1) interdependence, (2) rigid prices, (3) nonprice competition, (4) mergers, and (5) collusion. In other words, each oligopolistic firm keeps a close eye on the decisions made by other firms in the industry (interdependence), are reluctant to change prices (rigid prices), but instead try to attract the competitors customers using incentives other than prices (nonprice competition), and when they get tired of competing with their competitors they are inclined to cooperate either legally (mergers) or illegally (collusion).

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Lesson 20: Oligopoly | Unit 3: Behavior Page: 13 of 24

Topic: Merger <=PAGE BACK | PAGE NEXT=>

  • More on merger.

  • A merger is the consolidation of two separately-owned businesses under single ownership.
  • A merger among firms in the same industry formalizes cooperation well beyond that of an explicit cartel.

  • A merger is the ULTIMATE in cooperation.

  • Mergers are common practice among oligopoly firms and don't generally violate antitrust laws.

  • To see why, consider the three standard types of mergers.

    • Horizontal merger
    • Vertical merger
    • Conglomerate merger


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SILVER CERTIFICATES

Paper currency issued and authorized by the U.S. Department of the Treasury that is, in principle, backed up by, and exchangeable for, an equivalent value of silver. Silver certificates were in circulation as a medium of exchange for the U.S. economy during two periods, 1878 to 1923 and 1928 to 1957. A similar form of paper currency is gold certificates.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors seeking to buy either a birthday gift for your grandfather or a pleather CD case. Be on the lookout for poorly written technical manuals.
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